DOING BUSINESS WITHOUT PUBLIC RELATIONS
IS LIKE WINKING IN THE DARK

You know what you’re doing, but no one else does!

Like the old Broadway song says, "You Gotta Have a Gimmick." Or as they say in marketing courses at Harvard Business School, "What's the Hook?"

High-tech organizations, like just about every other company, have their gimmicks and hooks. It's finding them and building high-impact campaigns to increase visibility, market share and profit that separate the average PR operation from Sizzle PR.

It’s not accidental that SIZZLE PR -- Hot Ideas for Cool Products & Services is my "hook." It's meant to differentiate the PR experience and results we have been provided for clients across the country and in Europe.

Here’s how we work:

We’re very proactive, and good at generating materials based on information “pulled out” of my clients. Your client’s satisfied customers are an ideal source of quotes, which gives editors a better perspective, and leads to much better coverage.

The following activities are included:

• All meetings and consultations, round-the-clock availability
• Development of media strategy based on indicated market targets
• Creation of Master Media Matrix showing media, editor/reporter, contact information, deadlines, special issues, etc
• Continual updating of Master Media Matrix with PR opportunities, as secured from editorial calendars and through constant editorial contact
• Securing opportunities for feature coverage in all selected media categories including print, broadcast and web-based media
• Liaison with client (and customers as appropriate) to develop content for coverage, secure approvals, and maintain contact with media through publication
• Creation (draft writing, editing, re-writing, polishing) of materials for consumption by media, including news releases, backgrounders, ad copy, general promotional ideas and writing and other materials as required
• Distribution of all materials via USPS, Business Wire, Internet and FEDX as appropriate
• Liaison and follow-up with editors and reporters to maximize coverage through articles, interviews, sidebars, etc.
• Regular status meetings and reports of activities, news clips, etc.